Our Story

R.SERRA is a London-based lifestyle store conceived by Román, a multidisciplinary fashion designer, painter, and illustrator, and Simon, an art director and graphic designer with a shared aesthetic sensibility. Together, they craft meticulously considered objects by hand, merging their distinct creative disciplines to form a harmonious dialogue between function and artistry.

At the heart of R.SERRA is Román's mixed-media artwork, a profound exploration of his Mexican heritage and ancestry. A Mexican-born multidisciplinary artist and object collector, Román’s work is a vibrant celebration of Mexico's rich cultural tapestry, embracing the vibrance of diversity, the rhythms of nature, and the mirrored connections between human and non-human forms. His pieces traverse the boundaries of the real and surreal, delving into the relationship between the human spirit, the earth, and the atmosphere in both life and the afterlife.

Drawing deeply from Mesoamerican traditions, Román’s practice incorporates historical artifacts as muses, reinterpreting these ancient influences into evocative figures, shapes, and forms. His work becomes a dialogue across time, weaving together threads of history, spirituality, and artistic expression into a contemporary narrative that is as thought-provoking as it is visually striking.

Beyond their in-house creations, R.SERRA curates an evocative collection of found objects, each selected for its resonance with their ethos of timeless design and cultural significance. The store serves as a platform to explore the intersections of artisanal craft, textiles, clothing, and contemporary art, drawing deeply from the founders’ rich and diverse cultural heritages. Their work embodies a shared reverence for materiality, process, and the enduring beauty of craftsmanship, extending a warm invitation into their thoughtfully curated world.